ZenWTR®
THE PANTHEON OF SUSTAINABILITY...
ZenWTR is the pantheon of sustainability and the world's first and only beverage in a bottle made from 100% recycled, certified, Ocean-Bound plastic, delivering crisp, clean vapor-distilled alkaline hydration while actively helping to prevent ocean pollution.
Ocean-Bound plastic is plastic found in proximity to the ocean in coastal environments in regions that lack formal and effective re- cycling infrastructure. These countries generally don’t have the means to recycle plastic and therefore there is no value or incentive to dispose of it properly, so it becomes mismanaged waste and pollution.
Our ZenWTR supply partners travel to these regions and establish recycling centers, infrastructure and bottle deposit programs that educate and mobilize the local communities to go out and collect Ocean-Bound bottles in exchange for meaningful income. It’s a virtual cycle that effectively helps grow recycling rates, clean coastal environments, and create new incomes for recycling communities. We currently source from Indonesia, Thailand and Ecuador.
Every ZenWTR flagship bottle is made from 100% recycled plastic sourced from these plastic bottles that were prevented from reaching and polluting the ocean. And for every Alumi-Tek bottle we make, we support programs that rescue and recycle the equivalent of 5 Ocean-Bound bottles.
But that’s just one part of our Sustainable Story. ZenWTR is also the world's first beverage to receive a Plastic Negative Certification and through a partnership with the Plastic Credit Exchange we support programs that are recovering and recycling 2 times our annual plastic footprint. And in addition, we donate 1% of all ZenWTR revenues to Ocean conservation and recycling education, advancement and access in the US. No other bottled water brands are doing this.
FROM PREFORM TO PREMIUM. WATER, REDEFINED.
Founded by beverage industry pioneer Lance Collins—the entrepreneur behind some of the industry’s most successful brands, including FUZE®, NOS®, BODYARMOR® and CORE Hydration®—ZenWTR® was built around a different vision for premium water: deliver an exceptional drinking experience while rethinking the impact of the bottle itself.
CRAFTED FOR TASTE.
ZenWTR® is vapor-distilled, ionized to a 9.5 pH and finished with a proprietary blend of minerals and electrolytes for its signature crisp, clean taste.
Our founder
LANCE COLLINS
Lance Collins is one of the beverage industry’s most accomplished founders and brand builders,
with a proven record of creating innovative products and scaling them into nationally recognized
brands. His portfolio includes FUZE® and NOS®, which were acquired by The Coca-Cola
Company; CORE® Hydration, acquired by Keurig Dr Pepper; and BODYARMOR®, which
became one of the country’s leading sports drink brands before Coca-Cola acquired full
ownership in 2021.
Across more than three decades in the beverage industry, Lance has consistently recognized
emerging consumer needs, developed highly differentiated products and built brands positioned
for significant growth. His success is driven by a combination of consumer-first thinking, product
innovation, distinctive packaging and strategic partnerships. He has also worked closely with
prominent athlete-investors, helping advance a model that moves celebrity partnerships beyond
traditional endorsement and toward meaningful ownership.
Today, Lance is applying that experience across his current portfolio of beverage brands:
ZENWTR®, Recover 180TM Organic Sports Hydration, Accelerator® and WTR Plus®.
Together, these brands reflect his continued focus on hydration, wellness, performance and
purpose-driven innovation.
Lance brings a proven founder’s perspective to beverage innovation, entrepreneurship, brand
building, marketing, packaging, athlete ownership and successfully scaling challenger brands.
LATEST NEWS
We Tried 15 Popular Bottled Waters—The Winner Was Surprisingly Clear
"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." I won't deny it: I'm a water snob. Some people may think all water tastes...
ZenWTR® REIMAGINES PREMIUM WATER WITH EXCEPTIONAL TASTE, FORWARD-THINKING DESIGN AND THE PLANET IN MIND
NEWS PROVIDED BY ZenWTR® Sep 16, 2026, 09:15 E From category-shaping beverage entrepreneur Lance Collins comes a bold vision for the future of water—uniting crisp, vapor-distilled alkaline hydration with a...
LEAN HOW TO JOIN THE MISSION
Discover how you can be part of the ZEN WTR mission to help protect our oceans and create a more sustainable future. Connect with us to learn more and get involved.
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